Hair

In this guide, Nastya Bonds, co-founder of It’s Beauty, explains how you can select extensions that feel comfortable, look natural, and work for you over the long term, as part of our professional Hair Services.

In this guide, Nastya Bonds, co-founder of It’s Beauty, walks you through the key steps that help keep colour vibrant despite heat, sun, and frequent washing.

Straightening treatments, such as keratin or Japanese straightening, have become a popular solution for managing frizz and achieving smooth hair, particularly in humid climates like Dubai.

Protein treatments for hair give your strands extra support so they feel stronger, brush more easily, and hold their shape better after styling, especially when professional keratin treatments are used to reinforce weakened areas of the hair fibre.

As we talk about the rise in ammonia-free hair colour dyes with Anastasia, she mentions how popular they’ve become in recent years. Not only that, but there are multiple different ways we can dye our hair now compared to the past to avoid hair damage.

If you dream of smooth, shiny, frizz-free hair, you’ve probably researched all kinds of different treatments. Two of the most popular are hair botox and keratin.