Keratin Treatment in Dubai

ABOUT US

Ever dreamed of thick, long, straight hair? It’s Beauty can make it reality! We provide a wide variety of treatments, including the beloved smoothing service. In one visit you 'll have shiny, smooth results. Our stylists give you a spa-like experience. Book today for a discount!

What is keratin hair treatment and its benefits

At It’s Beauty we use a formaldehyde-free formula powered by glyoxylic acid. No chemicals, no formaldehyde exposure, no smoke. We always work in a well-ventilated area because your safety comes first. This is where it comes in, and done right, it’s excellent.

Keratin works by filling in the damaged areas of the shaft and sealing it smooth with high heat. The process helps reduce frizz while taming curls, boosting shine and adding that sleek salon finish.

Unlike relaxers or chemical relaxing techniques that use sodium hydroxide to permanently alter your texture, it doesn’t change your texture forever. It wears off gradually, leaving you with healthier strands and no harsh regrowth lines.

If you’re dealing with chemically treated, coloured, or dry strands, it restores moisture and strength from root to end.

Your hair will also grow faster - not because roots working overtime, but because lengths stop breaking off. with less heat damage and the right shampoos, it stays softer, smoother, and shinier for weeks.

The bottom line: it reduces frizz, adds shine and makes styling easier. Clients love it for the look, for the freedom — less blow-drying, fewer bad hair days, more confidence.

Whatever your texture, we’ll customise it so you leave with the desired results—sleek, soft, and ready for the Dubai heat. Fine, thick, curly, or colour-treated, the result is smoother, stronger strands that are far easier to manage from day to day.

KERATIN TREATMENT NEAR ME IN DUBAI

No need to google keratin treatment Dubai near me — we’ve got you. It’s Beauty has 4 locations in Dubai and 2 in Abu Dhabi, so we’re always close.

Do you live in Dubai? We have four locations across the city: Business Bay, Dubai Marina, DIFC, and Internet City. And if you live in Abu Dhabi? Our two locations Al Zahiyah and Al Raha Blvd.

Each location has senior stylists who operate with a formaldehyde-free technique. Just book the salon closest to you!

EVERYTHING YOU NEED TO KNOW ABOUT KERATIN HAIR TREATMENT

Brazilian keratin is a protein that gives your strands a healthy, voluminous, silky look. It can straighten your length or relax dense curls and make styling easier. The protein temporarily bonds and repairs the damaged shaft. Afterwards, you’ll enjoy 6 months of smooth, healthy strands with proper care. Because it works with the protein already in your strands, the result looks natural rather than overprocessed.

ALTERNATIVE TO FORMALDEHYDE RELEASING CHEMICALS IN HAIR STRAIGHTENING

It’s a healthy alternative to chemical straightening. It simply reintroduces protein already present in your strands. many products in this category contain formaldehyde — this does not.

This chemical can cause skin irritations, and formaldehyde exposure to heat can even hurt your lungs — that’s why it’s best to avoid it and choose safer options instead.

FORMALDEHYDE FREE HAIR STRAIGHTENING FOR FRIZZY HAIR

At It’s Beauty we only use high-quality, safe products with no trace of formaldehyde. We even out your texture without harsh chemicals. It works for all types and lengths.

FRIZZ FREE HAIR

Ours isn’t just a coat of gloss — it’s your shortcut to frizz-free mornings and strands that don’t puff up in humidity.

At It’s Beauty, we seal your strands from root to end with strengthening protein. No more humidity panic or breakage - your strands stay smooth, manageable, and obedient.

How long does a keratin hair treatment procedure last

At It’s Beauty, each session follows a careful, step-by-step process designed to give you smooth results that last. Most clients are in and out in under two hours, and results hold for three to six months with the right care.

Afterwards, your stylist builds a personalised aftercare plan for protecting your results at home, and recommends the right products. Great results don’t stop when you leave the salon.

MYTHS ABOUT KERATIN HAIR TREATMENT

Let’s clear up a few common myths:

• Will it make my hair poker-straight? Not really. It smooths and softens but won’t iron out your curls unless you ask.
• Is it full of scary chemicals? Ours isn’t. We don’t mess with formaldehyde. We only use safe, salon-tested products like Davines, K18, Olaplex and Tokio Inkarami.
• Is it only for thick or coarse hair? Actually, it works wonders on fine, damaged strands too, especially with breakage from heat styling or colour.
• Will I have to chop off my hair if I don’t like the results? No - it fades gradually, so it grows out naturally. No dramatic lines.

If your hair is misbehaving and you want a fix that lasts, it’s your friend.

BENEFITS OF BRAZILIAN KERATIN TREATMENT FOR ALL HAIR TYPES AND DAMAGED HAIR

Think of Brazilian keratin as rehab for your strands. Burnt ends? Gone. Dry texture? Smoothed. Curls you love but wish would listen? We handle that too.

Here’s what you’re signing up for:

• Up to 6 months of smooth, shiny results
• Instant styling ease—it dries faster, behaves better
• Protein restoration for chemically treated or heat-stressed strands
• Frizz control even in Dubai's 90% humidity
• Works on straight hair, curls, and every type in between

We customise the result to your texture and type. Keep your waves and just lose the chaos.

BOOK YOUR KERATIN TREATMENT CONSULTATION

Book a free keratin consultation at Dubai or Abu Dhabi — 6 to choose from. Your senior stylist will assess your texture, colour history, and goals, then recommend the best option and share the price. No pressure, no hard sell — just great expertise and a plan you’ll love.