ABOUT US
At It’s Beauty Salon, your makeup will always be flawless: sculpted, blended, matched, softened, sharpened, and brought to life. Whether you're after full-on glam or that no-makeup illusion, our artists will sort you out.
Our artists know undertones better than Sephora employees.
Got oily skin? Sensitive skin? Need long lasting coverage? We’ve got the products, the brands, and the artists to handle it. Dior, Estée Lauder, Huda and Tom Ford.
Our kits feature cruelty-free formulas and a full range of colours and textures that work with every skin type. Whether you're prepping for a shoot, a wedding, or just want to try that mascara hack from TikTok, we’ll make getting ready easier than ever.
BEST MAKEUP BRANDS, SKIN TONE, PRODUCTS & MORE
We know this market — Dubai and Abu Dhabi are both fast, fabulous, and unforgiving when it comes to style. So we don’t mess around with weak pigment, short-lived products, or looks that melt halfway through your commute. Our makeup approach is layered, not caked. Smart, not formulaic. And personal, not prescriptive.
You’ll see top brands across our kits — from high-end like Dior, Tom Ford, and Charlotte Tilbury, to essential performers like Fenty Beauty with their now legendary buildable coverage and shade range. They’re not just trendy. These are high quality products made to suit real skin types — oily skin, sensitive skin, and everything in between.
The beauty industry keeps growing, but not every trend is worth chasing. We only use what works. That means products with moisturizing formulas, luxurious packaging, and actual staying power. Our clients get access to exclusive lines and products that most salons don’t carry. From waterproof mascara to breathable foundation, everything is chosen with intent.
We listen, then we create. Whether you’re booking a full face for a big night, or coming in for easy to use products and tips on your everyday look, we make sure you leave feeling polished, comfortable, and like yourself — only better.
From soft dewy finishes to shine-control matte finish looks, from rich shade layering to that elusive "natural glow" — your face is our canvas, and your story is what we paint.
We’re not just a popular choice for glam; we’re your partner in building a beauty routine that actually works for you. That’s why consumers keep coming back, and our popularity keeps growing. Come experience a salon that doesn’t just follow trends — we stand by quality.
MAKEUP SERVICES DUBAI — OUR 6 UAE LOCATIONS
Looking for Dubai makeup services that actually get it right the first time? Welcome to your new go-to.
Our team doesn’t just apply makeup; they read your face like a map. Your cheekbones? Accentuated. Your brows? On beat with the golden ratio. Your foundation? Chosen for your skin tone, skin type, and actual lifestyle — because no one wants to be out with a cakey base on a 42°C afternoon.
Our clients come from every background: women with a special taste and particular needs, who’ve been visiting for years, brides who want something sophisticated but not stiff, and first-timers looking to enhance without overdoing. Everyone’s got a seat here.
If you’ve been searching for makeup services in Dubai close to you, It’s Beauty is definitely a choice to consider. We have 6 salon locations all across Dubai and Abu Dhabi:
- Dubai Marina: Marinascape Mall, Trident Tower, shop 5, G floor.
- Dubai Internet City: The One Tower, 10th floor, office 1003.
- DIFC: Sky Gardens Tower, floor C, office C4.
- Dubai Business Bay: Iris Bay Tower, 14th floor, office 1405.
- Abu Dhabi — Al Zahiyah: Waterfront Tower A, ground floor, shop 5.
- Abu Dhabi — Al Raha Blvd: Sail Tower, shop 2.
Every location offers the full scope of our makeup services – bridal, wedding, party and event makeup. The makeup artists are highly trained and maintain the same level of professionalism across all 6 locations. The premium makeup kits from 11 luxury makeup brands are used the same way across all locations. The locations might change, but the level of service stays consistently high quality.
WHAT MAKEUP BRANDS DO WE USE?
We’re picky, and that’s the point. Here’s what we pull from our kits:
- Dior – for skin that looks like it’s never seen a bad day.
- Estée Lauder – iconic coverage, great for mature or sensitive skin.
- Too Faced and Gucci Beauty – glam, bold colour, that creamy luxe finish.
- Fenty Beauty – Rihanna did it right. Shade range is elite.
- Clarins and Sasha Cosmetics – for hydration, long wear, and colour payoff.
- NARS by makeup artist François Nars – vibrant pigments and legendary mascara.
Some of our makeup artists mix and match their own professional kits. That means you might get a perfect blend of luxury and cult favourites — brow products, pigments, foundation, setting powders, even shimmer sticks that actually show up on darker skin. These brands' products are chosen with your face structure, your needs, and your event in mind.
PARTY MAKEUP IN DUBAI — FROM NATURAL TO FULL GLAM
No matter what your makeup needs are, we can provide you with the exact service you need. From soft, “I just woke up like that” natural look to eye-catching full glam with a bold cut crease. We do it all:
- Clean girl aesthetic with dewy, hydrating finishes;
- Full coverage with a matte finish that lasts from work to dinner;
- Airbrushed bridal looks that stay put through hugs, tears, and questionable wedding buffet choices;
- Bold eyes, graphic liners, creamy lips, and blush on the cheeks that actually suit your tone.
Whether you want to book party makeup for a 2 a.m. departure or makeup for events going on back-to-back for a week, you want makeup that looks good up close, under lights, on camera, and after you get home from your party or event. That’s what we’re here for. Our party makeup artists live for your gorgeous golden hour and midnight transformation pictures.
MAKEUP FOR ALL SKIN TYPES AND SHADES
Here, we don’t treat combination skin like oily skin. And if you’ve got sensitive under-eyes, or diverse skin tones in the bridal party, we’re ready. This isn’t some one-palette-fits-all service — we formulate the look to you.
We work with every shade, undertone, skin concern and feature. Your appearance matters. Your confidence does too.
EVENT MAKEUP ARTIST IN DUBAI — FOR GALAS, PHOTOSHOOTS & BEYOND
Got an event that demands a bit more than your usual makeup routine? Whether it’s a corporate gala, an intimate engagement, or a desert photoshoot at golden hour — we do makeup that doesn’t just look good but feels right. Think of it as your skin, elevated. We tailor everything: foundation for your skin tone, lashes that match your vibe (not just your outfit), and eyeshadow that plays well with both daylight and dimmed chandeliers. And for clients with oily skin, we’ve got matte-finish techniques and primers that hold up, even if the AC doesn’t. An experienced event makeup artist in Dubai knows to take everything into account and creates a look that appears just as gorgeous in daylight as it does in the dimmed chandelier light of a gala, and can stand the heat of the occasional AC failure.
BRIDAL MAKEUP IN DUBAI THAT LASTS THROUGH TEARS, HEAT & HUGS
Dubai brides have high standards — and we love that. We’re here for the full bridal makeup beat or the subtle, dewy glow. You choose the vibe, we’ll do the rest. Our bridal makeup artists in Dubai know what will get the brides and bridesmaids through high-stress, high-heat days with flawless makeup throughout. The foundation is tested for hugs, tears, cameras, and at least four auntie kisses. Makeup brands like Fenty Beauty and Dior help us build looks that stay. We work within all of your requests – a 12-hour wedding on a hot day, where the makeup needs to be on point for all the beautiful pictures, or a softer look for a destination photoshoot. We’ve got the products, the tools, and the experience to make it work and leave you feeling gorgeous in your wedding makeup. And yes, your trial session includes shade matching, style testing, and figuring out how to keep your lip colour looking fresh until the last photo.
A bridal makeup trial session is a must – it makes sure the products match your skin and hair, the style is just right for what you want, and when the wedding day comes, you’ll already have a specific look with zero surprises. Most brides schedule the trial 2-4 weeks before the wedding. We also recommend this time frame, as we’ll have time to really think things over and create the look that’s just right for you.
NATURAL LOOKS THAT DON'T MELT IN THE SUN
If you’re a minimalist but still want a little enhancement, we’ve mastered the "barely there" beat. It’s not about piling on pigment — it’s about moisturizing, skincare-first prep and sheer makeup products that don’t clog or cake. We use lightweight powders, breathable foundation, and mascara that defines without flaking. Clients with sensitive skin or who work outdoors (or just love beach brunches) get special product selections and pro tips on maintaining glow without shine.
OUR GO-TO MAKEUP ESSENTIALS FOR DUBAI’S WEATHER
You don’t need 40 products in your bag to look good. You need five good ones that actually work in Dubai’s climate. Our makeup artists swear by long lasting, sweat-resistant formulas. Waterproof mascara (always), setting sprays that don’t suffocate, and tinted balms with SPF. We’ll show you what to use and how to use it. Ask us during your appointment and we’ll recommend a custom mini-routine with easy-to-use, cruelty free favourites from the brand's products we actually trust.
WHY MAKEUP IS DIFFERENT HERE
The heat, the humidity, the lighting — everything hits different here. That’s why our team doesn’t apply makeup like they’re in London or LA. Dubai requires strategy. We work with consumers who live fast, attend events back-to-back, and still want to look fresh by dinner. From the beauty industry side, it’s about more than trends — it’s about formulations that stay flexible, breathable, and relevant to your routine.
THE SECRET TO PHOTO-READY MAKEUP
Ever wondered why your makeup looks amazing in person but off in photos? It’s all in the product selection and application. At It’s Beauty Salon, we prep your skin with moisturizing primers that won’t flash white, set with ultra-fine powders that don’t cling to texture, and use makeup products that reflect light naturally — not like a disco ball. Our top brands include light-diffusing foundation and high-impact lip colour that photographs smooth, sharp, and balanced across all skin tones. You’ll look like you — just with a little professional magic.
BOOK YOUR MAKEUP AT IT'S BEAUTY SALON
Get ready to book a makeup session with us! Whether you need bridal makeup in Dubai, a fresh look for a party or a sophisticated glam for an event or a gala, our artists across all 6 It’s Beauty locations will make it happen. We’ll match your skin tone perfectly, build a skin prep suited for the needs of your skin, and make sure we fit your style and occasion from the very first consultation. We’ll talk you through every step and every product used before we start, so we can determine your goals for the session, so not even one detail is out of place. Book online on our website or through WhatsApp – most appointments confirmed within an hour.
