In this guide, Nastya Bonds, co-founder of It’s Beauty, explains why deep conditioning treatments have become routine maintenance for many people living in Dubai. You want hydration that lasts longer than two washes and makes styling easier instead of forcing you to fight knots every morning.
At It’s Beauty, co-founder and beauty expert Nastya Bonds has built the hair program around high-performance treatments from brands like Davines, Olaplex, K18, and Tokio Inkarami – the same lines used in leading salons worldwide.
