Hair

If you’re considering going into our salon for keratin treatment, first read this article by Nastya Bonds, co-founder of It’sBeauty in the UAE, who shares her professional opinion about keratin.

At It’s Beauty, founded by beauty expert Nastya Bonds, highlights are never one-size-fits-all. We customise the tone and intensity around your features.

This guide breaks down what balayage really means in practice: how different techniques affect regrowth, which tones hold up best in real conditions, and how to choose a look that stays polished week after week—without harsh roots or constant touch-ups.

At It's Beauty, professional colour services often include recommendations on techniques and aftercare so regrowth blends more naturally and doesn’t force you into constant salon appointments.

In this Itsbeauty guide, Nastya Bonds explains why professional scalp treatments have become a regular part of hair care rather than an occasional add-on.

Whether your hair is short or long, having a great salon and an even greater hair stylist makes life just a bit brighter.