Eyebrow bleaching - your best way to change your appearance easily!

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UPGRADE Eyebrow Bleaching

What we will do:

 1) We will hold a consultation and determine what you want to get and your ideal color 

2) We will brighten your eyebrows

 * at your additional request, the master can hold an allergy test in advance

 * * upgrade service works only as part of another service (complexes, correction, staining, lamination, protein recovery)

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Beauty Solutions

Our services and prices are listed below.


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Beauty Care

We provide the following services

Eyebrow shaping

We will hold a consultation and decide on what you want to get and your ideal form

Eyebrow bleaching

We will hold a consultation and determine what you want to get and your ideal color

Makeup Services

Our talented team of specialists specializes in creating stunning looks for every occasion.

Bridal makeup

To get your flawless bridal makeup in Dubai, you need to visit IT'sBeauty salon

Eyelash lamination

Lamination of eyelashes is a service that gives a beautiful bend to natural eyelashes, moisturizes, saturates them.

Eyebrow lamination

Eyebrow lamination is a service that allows you to give your eyebrows the desired shape for a long time.

If you want to dye your hair blonde, or just slightly soften your features, you can try brow bleaching – a trendy beauty procedure that can change your whole face. With the help of professionals, you can easily change your appearance to start looking like a natural blonde. But why is that procedure so popular?

Why eyebrow bleaching is so popular

Eyebrow bleaching, also known as brow lightening or brow blonding, has gained popularity as a bold and trendy beauty practice. This technique involves using a specialized product to lighten the color of the eyebrows, often resulting in a striking contrast with the natural hair color. The popularity of eyebrow bleach can be attributed to several factors:

  • Fashion and Trendiness. Brow bleaching is often associated with high-fashion and runway looks. Many fashion-forward individuals are drawn to this edgy and unconventional style to make a bold statement and stand out from the crowd;

  • Unique Aesthetic. Lightened eyebrows create a unique and eye-catching aesthetic. The contrast between lightened brows and natural hair color can create a captivating and attention-grabbing appearance;

  • Versatile Styling. Bleached eyebrows provide a blank canvas for makeup experimentation. With lighter brows, individuals have the freedom to play with various eye makeup looks, creating artistic and creative designs;

  • Dramatic Transformation. Bleached brows can completely transform a person’s appearance. It can give the illusion of a different hair color or contribute to an avant-garde and theatrical look;

  • Celebrity Influence. Pop culture and celebrities often set beauty trends, and when well-known figures embrace eyebrow bleaching, it can influence others to try the look as well;

  • Alternative to Permanent Changes. Some people are drawn to eyebrow bleach as a temporary alternative to permanent changes, such as tattooing or microblading. Bleaching offers a way to experiment with a different look without making a long-term commitment;

  • Self-Expression. Beauty and style are forms of self-expression, and eyebrow bleaching allows individuals to express their unique personality and individuality in a visually striking manner;

  • Runway and Editorial Inspiration. Many runway shows and editorial photoshoots feature models with bleached eyebrows. This exposure in the fashion world has contributed to the trend’s popularity among those who appreciate cutting-edge beauty aesthetics;

  • Subverting Norms. Brow bleaching challenges traditional beauty norms and standards, appealing to those who seek unconventional and boundary-pushing beauty practices;

  • Temporary Change. Unlike permanent changes, eyebrow bleaching is a temporary transformation. The lightened color gradually fades over time, allowing individuals to return to their natural brow color if desired.

Why eyebrow bleaching is better than shaving or plucking

Eyebrow bleaching, shaving, and plucking are all eyebrow grooming techniques that serve different purposes and cater to different preferences. Each method has its own benefits, but eyebrow bleaching can offer certain advantages over shaving or plucking, depending on individual needs and desired outcomes. Here’s why eyebrow bleaching may be considered better than shaving or plucking in certain situations:

Temporary Change

Eyebrow bleach offers a temporary change in appearance. Unlike shaving or plucking, which involve the removal of hair, bleaching lightens the color of the existing brow hairs without altering their shape or structure. This makes it a suitable option for those who want to experiment with a different look without committing to permanent changes.

Maintains Natural Brow Shape

Shaving and plucking can alter the natural shape of the eyebrows, potentially leading to uneven or unnatural results if not done correctly. Eyebrow bleaching preserves the natural shape and structure of the brows, making it an ideal choice for individuals who want to retain their brow shape while achieving a different aesthetic.

No Need for Frequent Maintenance

Shaved or plucked eyebrows require regular upkeep to maintain the desired shape, which can be time-consuming and may lead to over-plucking or unevenness. Bleached eyebrows gradually return to their natural color over time, allowing for a more low-maintenance approach.


Eyebrow bleaching is a non-invasive procedure that does not involve the physical removal of hair or risk of accidentally over-shaving or plucking. It involves applying a specialized product to lighten the hair color, reducing the potential for mistakes or damage.

Creative Expression

Bleached brows provide a unique and artistic canvas for makeup experimentation. Individuals can use makeup to play with different colors, shapes, and designs on the lightened brows, allowing for creative and personalized self-expression.

Less Prone to Ingrown Hairs

Shaving and plucking can sometimes lead to ingrown hairs, which can be uncomfortable and unsightly. Eyebrow bleaching avoids this issue altogether, as it doesn’t involve removing the hair from the follicle.

Temporary Alternative for Hair Removal

Eyebrow bleach can be a temporary alternative for individuals who want to avoid the discomfort or pain associated with plucking or waxing. It provides a different way to groom the brows without the need for hair removal.

Flexible Styling

Bleached eyebrows can be styled in various ways, whether brushed up for a bold look or groomed into a softer shape. This versatility allows individuals to adapt their brow appearance based on different occasions or personal preferences.

Unique Aesthetic

Eyebrow bleaching offers a unique and striking appearance that stands out from traditional dark eyebrows. It’s a distinctive style that can attract attention and showcase an individual’s bold fashion sense.

How eyebrow bleach is different from hair bleach

Eyebrow bleach and hair bleach are both products used to lighten the color of hair, but they are formulated differently and intended for use on different parts of the body. Here’s how bleach for brows differs from hair bleach:

Formulation and Strength

  • Eyebrow Bleach: Eyebrow bleach is specifically formulated to be gentler and milder than traditional hair bleach. The skin around the eyebrows is more delicate, so eyebrow bleach is designed to minimize the risk of irritation or adverse reactions;

  • Hair Bleach: Hair bleach is generally stronger and more potent because it is intended to lift and lighten larger amounts of hair on the scalp. It contains stronger chemicals that can be too harsh for the sensitive skin around the eyebrows.

Chemicals Used

  • Eyebrow Bleach: Bleach for brows typically contains milder ingredients, such as hydrogen peroxide, that are suitable for use on facial hair. The concentration of these ingredients is lower to ensure safe application on the eyebrow area;

  • Hair Bleach: Hair bleach often contains stronger chemicals, such as ammonia and stronger concentrations of hydrogen peroxide, which are effective in lightening the thicker and coarser hair on the scalp.

Application Area

  • Eyebrow Bleach: As the name suggests, eyebrow bleach is specifically designed for use on the eyebrows. It is meant to lighten the color of eyebrow hair and is not recommended for use on other areas of the body;

  • Hair Bleach: Hair bleach is intended for use on the scalp and other body hair. It is commonly used to lighten hair on the head, arms, legs, and other areas.

Safety and Sensitivity

  • Eyebrow Bleach: Due to its milder formulation, brows bleach is safer for use on the delicate skin around the eyes. It is less likely to cause irritation, redness, or burning sensations on the sensitive skin of the face;

  • Hair Bleach: Hair bleach can be harsh on sensitive skin, particularly on the face. Using hair bleach on the eyebrows can lead to skin irritation, allergic reactions, or other adverse effects.

Trust the professionals

In our beauty studio, we have a team of talented beauty gurus who know everything about facial aesthetics and style. Using only the high-quality products and the newest methods, they can transform your appearance, and change your brow color easily, without damaging your natural brow hairs or skin. 

Our professionals know their job excellently, so they can easily pick the best shade for your brows, so they will look natural and pretty. Enhance your natural beauty and become a glamorous blonde queen without any risk of damage to your natural beauty. We’re glad to help you on your beauty journey!

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