Blog

At It’s Beauty, we break down the difference between oxidative and direct hair dyes to help you choose the right colour approach for your lifestyle. This guide explains how each type works, how long results last, and which option delivers the best balance between durability, hair health, and maintenance in a salon setting.

At It’s Beauty, we understand how Dubai’s intense sun affects hair colour and how quickly it can fade without the right care. In this guide, we explain how long colour lasts after sun exposure, what factors speed up fading, and how to maintain shine, tone, and vibrancy in a hot climate.

At It’s Beauty, founded by beauty expert Nastya Bonds, we use face mapping as the foundation of professional makeup. This guide explains how analyzing facial structure, proportions, and natural contours helps create balanced, refined looks that enhance your features and feel effortless in any lighting.

At It’s Beauty, founded by beauty expert Nastya Bonds, we approach cuticle care with a focus on balance — not overdoing, but protecting what matters. This guide explains how daily habits, climate, and manicure techniques affect the cuticle area, and how to maintain clean, healthy nails without damaging the skin.

At It’s Beauty, founded by beauty expert Nastya Bonds, we focus on understanding your skin undertone as the key to natural, balanced makeup. This guide explains simple ways to identify whether your undertone is warm, cool, or neutral, helping you choose shades that enhance your features and look effortless in any light.

At It’s Beauty, we explain how multi-masking helps balance oily T-zones and dry cheeks at the same time, using targeted skincare instead of one-size-fits-all solutions. We focus on simple routines that work in Dubai’s climate, helping your skin look smoother, more hydrated, and ready for makeup or everyday glow.