Blog

At It's Beauty, professional colour services often include recommendations on techniques and aftercare so regrowth blends more naturally and doesn’t force you into constant salon appointments.

Foundation oxidation is a makeup issue many women notice, especially in Dubai’s hot and humid climate. The makeup looks flawless when you leave the salon, but a few hours later the color feels darker or warmer than expected.

In this Itsbeauty guide, Nastya Bonds explains why professional scalp treatments have become a regular part of hair care rather than an occasional add-on.

Brow lamination has quickly become one of the most in-demand beauty treatments in Dubai and for a clear reason. In this guide, Nastya Bonds, co-founder of It’s Beauty, explains why this treatment fits perfectly into Dubai’s fast, demanding lifestyle.

A professional massage here is more than a relaxing hour, it’s a structured, client-focused procedure designed to meet international standards while respecting local culture.