ABOUT US

Ever dreamed of having thick, long straight hair? It’s Beauty salon can make it a reality! We provide a wide variety of hair treatments, including the widely beloved keratin treatment. In just one visit you can have shiny hair, with minimal frizz. Our hairstylists will make sure you get a spa-like treatment, when getting your hair done. Book with us today to get a discount!

ALL ABOUT KERATIN HAIR TREATMENT AND HOW IT TRANSFORMS YOUR HAIR

At It’s Beauty Salon, we use a formaldehyde free formula powered by glyoxylic acid. That means no nasty chemicals, no need to worry about formaldehyde exposure, and no smoke clouds in the room. Still, we always work in a well ventilated area because your safety comes first—even when you're just trying to reduce frizz and add shine. Let’s face it—unruly hair can ruin your whole vibe. That’s where keratin treatment comes in. And yes, keratin treatment is good—really good—when it’s done right.

Keratin works by filling in the damaged bits of your hair shaft and sealing it smooth with the help of high heat. The process not only helps reduce frizz but also tames curls, boosts shine, and adds that sleek salon finish.

Unlike relaxers or other older chemical straightening techniques that use sodium hydroxide to permanently alter your texture, keratin doesn’t change your hair forever. It wears off gradually, leaving you with healthier strands and no harsh regrowth lines.

If you’re dealing with chemically treated, coloured, or just dry and cranky hair, this treatment restores moisture and strength from root to end. Think of it as rehab for your ends and a reset button for your style.

Bonus? The hair will also start to grow faster. Not because your roots are working overtime, but because your lengths aren’t breaking off. And with less styling stress, less heat damage, and the right shampoos (we’ll help you pick them), your hair stays softer, smoother, and shinier for weeks.

Here’s the bottom line: this treatment reduces frizz, adds shine and makes your hair easier to style. Our clients love it not just for the look, but for the freedom it gives them. Less blow-drying, fewer bad hair days, and more confidence walking into a room knowing your appearance is on point.

Whatever your hair type, we’ll customise the treatment so you leave with the desired results—sleek, soft, and ready to handle whatever the Dubai air throws at you.

KERATIN TREATMENTS NEAR ME

No use in googling “keratin treatment Dubai near me”. It’s Beauty has 4 locations in Dubai and Abu Dhabi, so we’re always close. Just pick a location closest to you and book and visit us!

EVERYTHING YOU NEED TO KNOW ABOUT KERATIN HAIR TREATMENT

Keratin, also known as Brazilian Keratin is protein treatment for your hair. Keratin gives it a healthy, voluminous, silky look. Keratin treatment can also be used to straighten your length, or, in case you have dense curls, to relax the coils. It removes frizz, making further styling easier and relaxes the strands. The protein strengthens the hair, temporarily bonding and repairing the damaged hair shaft. After the procedure, you will have up to 6 months of smooth, healthy looking strands, with the proper hair care.

ALTERNATIVE TO FORMALDEHYDE RELEASING CHEMICALS IN HAIR STRAIGHTENING

Keratin is a healthy alternative to chemical hair straightening. It just reintroduces protein already present in the hair. While straightening treatments also seem innocent enough, many products in this category contain formaldehyde.

This chemical can cause skin irritations and formaldehyde exposure to heat can even hurt your lungs, that’s why it’s best to avoid it and choose safer treatments instead.

FORMALDEHYDE FREE HAIR STRAIGHTENING FOR FRIZZY HAIR

At It’s Beauty salon we only use high-quality, safe hair treatments with no trace of formaldehyde. We will even out your hair texture, without any chemical treatments. Keratin treatment works for all hair types and hair lengths.

FRIZZ FREE HAIR

Our keratin treatment isn’t just a coat of gloss, it’s your shortcut to frizz free mornings, to hair that doesn’t puff up like cotton candy every time you blink at steam.

At It’s Beauty, we seal your hair strands from root to end with strengthening protein. That means no more panic over humidity or breakage. Your hair stays smooth, manageable, and obedient.

MYTHS ABOUT KERATIN HAIR TREATMENT

Let’s clear up a few common myths about keratin hair treatment:

• Keratin will make my hair poker-straight. Not really. It smooths and softens but won’t iron out your curls unless you ask for it.
• It’s full of scary chemicals. Ours isn’t. We don’t mess with formaldehyde releasing chemicals or anything that would be potentially harmful or unpleasant for our clients. We only use safe, smart, and salon-tested products like Davines, K18, Olaplex and Tokio Inkarami.
• Keratin is only for thick or coarse hair. Actually, it works wonders on fine, damaged hair too—especially if you’re dealing with breakage or dryness from heat styling or colour.
• I’ll have to chop off my hair if I don’t like the results. Nope again. The treatment fades out gradually, so your hair grows out naturally. No dramatic lines, no salon regrets.

If your hair is misbehaving and you want a fix that lasts for a while—keratin is your friend.

BENEFITS OF BRAZILIAN KERATIN TREATMENT FOR ALL HAIR TYPES AND DAMAGED HAIR

Think of Brazilian keratin treatment as rehab for your hair. Burnt out ends? Gone. Dry texture? Smoothed. Curls you love but wish would listen once in a while? We get that too.

Here’s what you’re signing up for:

• Up to 6 months of smooth, shiny hair
• Instant styling ease—your hair dries faster, behaves better
• Protein restoration for chemically treated or heat-stressed strands
• Frizz control even in Dubai's lovely 90% humidity
• Works on straight hair, curls, and every hair type in between

We customise the result to your texture and hair type. So if you want to keep your waves and just remove the chaos, that’s exactly what you’ll get.