ABOUT US

At It’s Beauty Salon in Dubai and Abu Dhabi, we focus on professional hair coloring that fits your style. Our team uses luxury, high-quality quality and trusted by industry professionals products, modern techniques, and personalized approaches to create shades that work with your hair type, skin tone, and goals.

We’re waiting for you at our four salon locations in Dubai and Abu Dhabi for all the high-quality beauty services. Book an appointment now, whether you want a hair transformation or a subtle refresh.

It's Beauty Salon is the place you leave with hair color that feels like you!

HAIR COLOR FOR YOUR HAIR TYPE

Different hair types react differently to color. So, it’s worth picking shades that suit your texture. There are several common hair types, and each reacts differently to coloring. Here are our hair color recommendations by hair type:

You’re free to choose what you like, our stylists always know how to work with any texture and will bring your vision to life — no matter your hair type or color goals.

PERMANENT HAIR COLOR

Permanent hair color is the most popular choice among the clients. It lasts for 6-8 weeks or more, doesn’t fade with washing, and can lighten or darken your natural shade. You’ll only need regular touch-ups as your hair grows out.

CHOOSE IT’S BEAUTY SALON FOR FULL HAIR COLOR

There are at least four reasons to book an appointment at It’s Beauty Salon for hair coloring in Dubai or Abu Dhabi:

1. Professional stylists. Our team are highly trained and experienced experts with an extensive background in coloring and styling. They will create a custom shade that fits you (hair, skin tone, and personality too).
2. Convenient locations in Dubai and Abu Dhabi. Visit us at four Dubai Salons – Marina, Internet City, Business Bay, and DIFC – or at Waterfront Tower A in Abu Dhabi.
3. Top products. We use only trusted brands like Wella Professionals, L'Oréal Professionnel, Schwarzkopf Professional, and Estel, so your color lasts and your hair’s health is maintained.
4. One-on-one attention. Our hair masters tailor every service to your hair type and desire. We don’t follow templates.

Step in and enjoy the flawless hair coloring at It’s Beauty.

POPULAR HAIR COLOR TRENDS 2025-2026

What’s trending in 2025? This year’s women’s color trends are going in a new direction. But the classics are still in fashion.

CLASSICS

Some ladies still go for the classics — brown, black, or blonde. We’re talking solid, all-over color here. Just clean, simple shades that never go out of style.

BROWN

Brown hair may be different. This hair color is all about warmth, no matter if you wear light, medium, or dark shades of brown. Brown hair color complements any skin tone and brings a natural and healthy appearance.

BLONDE

Ladies wear a spectrum of blond hair colors, from platinum to honey blonde. It may have cool undertones of different intensity, as well as warm ones. Blonde hair adds light and softness to your style!

BLACK

Dark hair colors are also popular, especially in the UAE. If it's your shade (you already wear black hair color or plan to), we've got you covered. It’s still on trend, and our stylists have done thousands of stunning dark hair looks. Black hair is deep, sharp. Black hair highlights the facial features and gives off a confident vibe.

TRENDY

2025 brought some new and exciting hair color trends. And we’re all over it!

BROWN BALAYAGE

Balayage in 2025 is a current favorite among our clients. This freehand technique creates a seamless gradient that gives your hair a natural-looking blend with soft transitions and visual depth. Perfect for women who want stylish low maintenance hair color.

ASH BLONDE

This coloring style leans toward cool blonde tones. Ideal for skin with cool undertones, but honestly, it can work for anyone with the right shade.

OMBRE

Ombre is a bold, modern coloring technique that fades from dark roots to lighter ends. The contrasts can be high or low intensity. Ideal for a sharp, modern look without regular touch-ups.

ROSE GOLD

Is your vibe a soft mix of pink and blonde tones? Rose gold color might be your perfect trendy match. Such a warm glow works well on light bases and adds a subtle pop of color without going too bold.

BOLD COLORS

Bold tones like pastels, vivid reds, and fantasy colors are for ladies who want to make a strong statement. Fire red, soft lavender, or electric blue looks will always be eye-catching and break away from the everyday.

PASTEL

Pastel shades are soft and subtle. If you’re into a playful and dreamy vibe, they must be just right for you!

VIVID REDS

Vivid reds are intense and full of energy. A color that draws attention and adds a lot of warmth to your overall look.

FANTASY

Purple, blue, green, or even rainbow colors go beyond the usual! These shades are for creative and unapologetically expressive ladies.

HAIR COLORING TECHNIQUES

Explore the color techniques we offer in our Dubai and Abu Dhabi salons:

HAIR COLOR FOR LONG-LASTING RESULTS

Our hairdressers know the keys to long-lasting results in coloring. Here are several tips from us:

1. Do regular touch-ups. Visit your hair masters regularly, don’t skip the conditioning treatments.
2. Avoid overusing heat styling. Heat styling can fade your color faster. Heat tools are great, but make sure to apply a heat protectant first!
3. Use sulfate-free shampoos and conditioners in your home care. Such products are gentler on your hair, so your color lasts longer.

A little care goes a long way. Follow these tips to keep your color shiny and salon-perfect for longer.

ADDITIONAL HAIR SERVICES AT IT’S BEAUTY SALON

It’s Beauty Studio in Dubai and Abu Dhabi also offers other hair services to cover everything you need:

1. Haircut;
2. Hair extensions;
3. Styling (blow-dry styling and hot styling);
4. Hair treatments for every taste: basic, remplumping, blonde treatment, nourishing (the best seller), tailoring treatment, scalp peeling, hair loss treatment, and even Toki Inkarami Treatment, bespoke treatment;
5. Blow dry with brush, paddle brush, or diffuser.

You’ll leave with a polished look and stylish finishes in any case, whether you prefer soft waves, extra volume, or a smooth, sleek finish.