Beauty Expert | Co-founder of It’s Beauty UAE
10+ years of experience in the beauty industry
Beauty professional celebrated for her mastery and advocacy of the high-speed Russian manicure
Co-founder of a successful chain of 6 beauty salons in Moscow
Leading the development of It’s Beauty since 2022, with 4 studios in Dubai and 2 in Abu Dhabi.
Nastya has been in the beauty industry for more than a decade. Before moving to the UAE, she co-founded a chain of six beauty studios in Moscow known for high service standards and quality. In 2022, she moved to the UAE, where she founded It’s Beauty.
Focused on elevating client experience, refining service standards, and building a brand that sets new benchmarks in the beauty and wellness industry. Driven by a passion to create spaces where every woman feels beautiful, cared for, and inspired to be her best self.
It’s Beauty is the №1 salon network in the UAE specializing in high-quality Russian manicure, as well as premium haircuts, coloring and treatment.
Each studio is created according to a unique design project that enhances the client experience and reflects the brand’s dedication to quality and comfort.