Why Russian Manicure Has Become Popular not Only in Dubai, but All Over the World

The Russian manicure has evolved from an insider secret to a must-have service in Dubai, especially for women who want their nails that look clean and polished and last for weeks, rather than days.

If you’re curious and ready to try it, you can already book your session on the official Russian manicure & nail services page of It’s Beauty Salon and choose the branch that suits you best. Under the guidance of beauty expert and It’s Beauty co-founder Nastya Bonds, the salon has turned this technique into a signature service that feels precise, safe, and very results-driven.

Before tapping the “Book now” button on the home screen, it helps to understand what exactly happens during a Russian manicure and why so many women in Dubai swear by it.

What Exactly Is a Russian Manicure?

The Russian manicure is a dry, machine-based manicure that focuses on meticulous cuticle work and a smooth, structured gel finish. Instead of soaking your hands in water, the nail technician works on completely dry nails, using professional e-file bits to lift and clean the cuticle area, remove dead skin, and refine the nail plate.

This careful preparation creates extra “space” for the gel to sit closer to the cuticle line, so the regrowth is less visible and the manicure stays neat longer. At It’s Beauty, the Russian manicure is usually paired with gel polish or builder gel to reinforce the natural nail and keep the surface even and glossy. A typical session at the salon takes around 1 hour 30 minutes to 1 hour 45 minutes, depending on the starting condition of the nails and any extra services you add (design, nail art, or pedicure).

Key Benefits of a Russian Manicure for Women in Dubai

Once you see the result in real life, the popularity of this service makes sense. The Russian manicure is designed for long wear and clean lines, which fits the Dubai lifestyle surprisingly well. Here are the main benefits you can expect at It’s Beauty:

1. Longer wear time; with proper preparation and structured gel, a Russian manicure usually keeps its shape and shine for 3 – 4 weeks, so you’re not sitting in the chair every 10 days.
2. Ultra-clean cuticle area; the e-file reaches tiny zones around the nail that classic tools miss, creating that “fresh from the editorials” edge that still looks neat as the nail grows.
3. Stronger, more protected nails; instead of removing gel with acetone every time, most of the old product is carefully filed down, which helps avoid dehydration of the nail plate over repeated visits.
4. Better base for nail art; chrome, minimal art, French details, or solid nude – on a smooth Russian manicure base, everything looks more precise and lasts longer.
5. Time-saving in the long run. Yes, the appointment takes longer, but the weeks of wear mean fewer urgent “fix my nails before the meeting” moments.

For many Dubai clients, the biggest emotional benefit is simple: they stop thinking about chipped polish when reaching for a laptop, steering wheel, or coffee cup.

Why Russian Manicure Fits Dubai and the Middle East So Well

Dubai is not gentle on nails. Air-conditioned offices, heat outside, frequent hand-washing, and constant phone and laptop use all work against regular polish. That’s one of the reasons Russian manicure has found a strong fan base among women living here, solving several common problems:

• It keeps nails photo-ready for business trips, weddings, and brunches without constant salon visits;
• It looks neat even on short nails, which is helpful for women working with laptops or caring for young children;
• It matches the “all in one place” approach – many clients book hair, brows, and nails in the same salon visit, so having a long-lasting manicure means one less thing to plan later.

Nastya Bonds’s background – over a decade in the beauty industry and experience running multiple salons in Moscow before launching It’s Beauty in the UAE – means the Russian technique here is not a trend experiment, it’s part of the brand’s DNA.

How to Make Your Russian Manicure Last Longer

A Russian manicure already gives you a head start on durability, but your habits after the appointment make a real difference. Small things in daily routine add days to the wear time and keep the nails looking clean. Here are a few simple rules that It’s Beauty masters always mention during your appointment:

• Don’t forget to use cuticle oil once or twice a day; well-hydrated skin keeps the manicure looking “fresh from the salon” and reduces tiny hangnails;
• Try to wear gloves for household cleaning or heavy dishwashing; strong detergents are the fastest way to dull even the best top coat;
• Always come back to the salon for removal instead of peeling or picking the gel; peeling takes layers off the natural nail and shortens the life of your next set;
• Book your refill or next appointment at 3–4 weeks so the structure stays balanced and the nail doesn’t grow out too far.

If you’re planning a big event, such as an engagement dinner or photo shoot in Dubai Marina, try to schedule your Russian manicure two to three days before, to allow time for any necessary adjustments.

Ready to Try Russian Manicure at It’s Beauty?

The Russian manicure is more than just a social media trend – it’s a precise technique that gives longer-lasting, cleaner, and more refined results than a standard manicure. For busy women in Dubai who want nails that handle busy schedules, temperature changes, and constant social plans, it can be a very practical upgrade.

At It’s Beauty, the method is handled by experienced Russian-trained masters under the guidance of Nastya Bonds, using professional products and a clear step-by-step process from booking to aftercare. If you’re ready to see the difference for yourself, visit the manicure section on It’s Beauty’s website, choose your closest branch, and book a Russian manicure session that fits your schedule.

Your only real task during the appointment? Decide on the color – and maybe plan what you’ll be holding in that first “new nails” photo.