# It's Beauty

> Ladies-only beauty salon group with 6 locations across Dubai (Business Bay, Dubai Marina, DIFC, Internet City) and Abu Dhabi (Al Zahiyah, Al Raha Boulevard). 4.9★ Google rating from 7,000+ reviews. Specializes in nails (Russian manicure, BIAB, gel polish, extensions), hair (AirTouch, balayage, full coloring, keratin), and brows & lashes (lamination, Russian volume lashes, eyebrow architecture). New clients receive up to 50% off their first visit.

It's Beauty is a women-only beauty salon chain operating across Dubai and Abu Dhabi. The team uses European techniques and premium products: Wella Professionals, L'Oréal Professionnel, Olaplex, and Schwarzkopf Professional for hair; Luxio gel polish and MAL nail systems for nails; latex-free medical-grade adhesive for lash services. All tools go through full sterilization between clients (chemical disinfection, ultrasonic cleaning, and sterilization at 134°C); files, buffers, and single-use items are disposed of after every appointment. Daily operating hours: 10:00–22:00.

## Booking & contact

- [Book via WhatsApp](https://wa.me/971542478604): +971 54 247 8604
- [Phone](tel:+971542478604): +971 54 247 8604
- [Email](mailto:itsbeauty.ae@gmail.com): itsbeauty.ae@gmail.com
- [Online booking form](https://itsbeauty.ae/contact)
- First-visit discount: up to 50% off all services for new clients across all 6 locations
- Hours: 10:00–22:00 daily

## Locations

- [Business Bay, Dubai](https://itsbeauty.ae/contact): Iris Bay Tower, 14th floor, office 1405
- [Dubai Marina](https://itsbeauty.ae/contact): Marinascape Mall, Trident Tower, shop 5, ground floor
- [DIFC, Dubai](https://itsbeauty.ae/contact): Sky Gardens Tower, floor C, office C4
- [Internet City, Dubai](https://itsbeauty.ae/contact): The One Tower, 10th floor, office 1003
- [Al Zahiyah, Abu Dhabi](https://itsbeauty.ae/contact): Waterfront Tower A, ground floor, shop 5 (water side)
- [Al Raha Boulevard, Abu Dhabi](https://itsbeauty.ae/contact): Sail Tower, shop 2

## Services — Nails

- [Manicure](https://itsbeauty.ae/manicure): classic manicure with or without polish
- [Russian Manicure](https://itsbeauty.ae/russian-manicure): dry e-file technique with diamond bits, Luxio gel polish
- [Shellac nails](https://itsbeauty.ae/shellac-nails): long-wear gel polish coating
- [Acrylic nails](https://itsbeauty.ae/acrylic-nails): durable nail enhancement
- [Nail extensions](https://itsbeauty.ae/nail-extensions): square, oval, or sharp form
- [Nail art design](https://itsbeauty.ae/nail-art-design): custom designs with Kinetic nail systems
- [Pedicure](https://itsbeauty.ae/pedicure): callus softening, gel polish, full pedicure care

## Services — Hair

- [Hair coloring](https://itsbeauty.ae/hair-coloring): full coloring with Wella, L'Oréal Professionnel, Schwarzkopf
- [Balayage coloring](https://itsbeauty.ae/balayage-coloring): hand-painted color technique
- [Highlights coloring](https://itsbeauty.ae/highlights-coloring): classic and AirTouch highlights
- [Haircut & Styling](https://itsbeauty.ae/haircut-styling): cut and blow-dry
- [Keratin treatment](https://itsbeauty.ae/keratin-treatment): frizz-control, lasts months
- [Hair care deep conditioning](https://itsbeauty.ae/hair-care-deep-conditioning): Olaplex and K18 treatments
- [Hair loss treatment](https://itsbeauty.ae/hair-loss-treatment): targeted recovery program
- [Scalp treatments](https://itsbeauty.ae/scalp-treatments): cleansing and care

## Services — Brows & Lashes

- [Eyebrow services](https://itsbeauty.ae/eyebrow-salon): lamination, architecture, threading, tinting
- [Eyelash services](https://itsbeauty.ae/eyelash-salon): classic and hybrid extensions, lash lift
- [Russian Volume Lashes](https://itsbeauty.ae/russian-volume-lashes): mapped to eye shape, faux-mink, latex-free adhesive
- [Makeup services](https://itsbeauty.ae/makeup-services/): event and everyday makeup

## Sample pricing (AED, first-visit rates)

Manicure without polish: 70 (regular 135) · Russian Manicure with gel polish: 189 (regular 250) · Nail extension + manicure + gel polish: 310 (regular 420) · Nail extension refill: 265 (regular 330) · Full feet pedicure without polish: 130 (regular 170) · Toe nails pedicure with gel polish: 170 (regular 220) · Full feet Russian pedicure with gel polish: 235 (regular 275) · Haircut and blow-dry: 299 (regular 385) · Ends refresh + blow-dry: 240 (regular 315) · Bespoke hair package: 329 (regular 440) · Full hair coloring up to 40 cm: 440 (regular 570) · Eyebrow architecture: 160 (regular 229) · Eyebrow lamination: 275 (regular 380) · Eyelash lamination: 295 (regular 399) · Eyebrow + eyelash lamination: 499 (regular 629). Discounted prices apply to new clients only.

## Optional

- [Blog](https://itsbeauty.ae/blog): beauty tips and salon updates
- [Cancellation Policy](https://itsbeauty.ae/cancellation-policy)
- [Privacy Policy](https://itsbeauty.ae/privacy-policy)
- [Instagram](https://www.instagram.com/its.beauty.dubai/)
- [TikTok](https://www.tiktok.com/@its.beauty.dubai)
- [YouTube](https://www.youtube.com/@ItsBeautyStudio)